Participating in overseas electronics exhibitions is an important promotional strategy for Totalmente Hong Electronics Company Ltd., helping to develop clients, enhance communication, and build trust. Our company typically attends 3–5 international electronics exhibitions each year, usually with a 9-square-meter standard booth. Larger, well-funded companies such as publicly listed corporations may have bigger booths with special decorations. While booth size and display formats vary, one thing remains constant: highlighting company differentiation to attract potential clients, engage with more visitors, collect effective contacts, and secure future business opportunities. Achieving this is challenging. En este artículo, we focus on the poster design aspect of our exhibition displays, explaining how we convey key information, and hope to receive constructive feedback for further improvement.
Poster 1 – About the Company
The first poster features the logo of our parent company, Electrónica totalmente Hong, along with our website and tagline designed to help visitors quickly understand our business scope. Text highlights include:
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Factory size: 10,800 square meters
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Production lines: 9 SMT lines, 12 assembly lines
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Employees: Over 300 staff
We also emphasize our advantages in quality, eficiencia, and cost, and include images of our SMT production lines and PCBA products. This poster conveys that we are a capable and reliable PCBA manufacturer.
Poster 2 – Product Overview
The second poster primarily uses images to present our main services:
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Fabricación de PCB
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PCBA assembly
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Component sourcing
This poster quickly communicates our core business to exhibition visitors.
Poster 3 – Production Process
The third poster explains the entire PCBA production workflow, which is valuable for visitors unfamiliar with PCBA or for new sales staff to learn.
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Top section: Overview of the PCBA production process
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Middle section: Services and lead times – typically, PCBA quotations take 2–3 days; sourcing components generally requires 2 semanas; standard PCBA processing takes 3–7 days.
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Bottom section: Company contact information
This poster mainly addresses PCBA lead time concerns.
Poster 4 – Supply Chain Management Strategy
The fourth poster highlights our supply chain management strategy, emphasizing that we only source brand-new, authentic components. Shenzhen is a global hub for hardware R&D and manufacturing, but component suppliers vary widely in quality. Many clients worry about factories using refurbished or low-quality components. Fully Hong strictly adheres to original genuine parts sourcing, alleviating these concerns.
Posters 5 & 6 – PCB & PCBA Products
These two posters simply showcase some of our PCB and PCBA products. Due to space limitations, we do not detail specific projects. Looking back, these posters could be improved by highlighting challenging projects in industrial control or medical fields to better demonstrate our expertise.
Poster 7 – Our Advantages
The seventh poster introduces our differentiated services through case examples. Beyond standard quality control, we offer:
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BOM verification and pre-production comparison
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Firmware burning and dry ice cleaning for PCBAs
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Functional testing tailored to specific PCBA and customer files
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Conformal coating application
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Repair based on PCB schematics
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X-Ray inspection of hidden solder joints like BGA
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Chip decapsulation testing
These services enhance product quality and demonstrate our technical strength and ability to meet diverse customer requirements.
Posters 8 & 9 – Our Services
Poster eight emphasizes our quality control system, covering personnel, equipment, materials, methods, and environment. Visuals showcase advanced testing equipment such as AOI, first article inspection machines, and X-Ray systems for critical control points.
Poster nine complements poster four by demonstrating chip decapsulation testing. In real-world component sourcing, time and cost constraints sometimes make it challenging to secure 100% reliable components. Introducing new suppliers can carry risks. Chip decapsulation testing is a proactive measure to prevent counterfeit or substandard components, protecting both Fully Hong and our clients.
Resumen：
The key to effective exhibition posters is clarity in information delivery and intuitive visual presentation. Our posters meet these basic requirements, although their design remains simple. Compared to some companies’ posters that leave visitors confused about their business even after 10 minutes, ours successfully conveys what we do and our strengths.
We welcome feedback and suggestions on our posters. If you have seen high-quality exhibition posters or have ideas for improvement, please leave a comment.
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